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Reaching Audiences Distribution and Promotion of Alternative Moving Image Reaching Audiences Distribution and Promotion of Alternative Moving Image

Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture.

Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture.

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From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom’s film industry—practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play.

Julia Knight is a reader in media and cultural studies at the University of Sunderland. Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire, and a member of the Exploding Cinema collective.


CONTENT

Acknowledgements 
Foreword by Geoffrey Nowell-Smith 
List of Abbreviations 
Introduction: So Much More than Meets the Eye 

Chapter 1: DIY, Counterculture and State Funding: The London Film-Maker's Co-op 
Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women 
Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution 
Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-op 
Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova 
Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga 
Chapter 7: Understanding Distribution 

Appendix: Research Sources 
Select Bibliography 
Index

From Hollywood blockbusters to art films, distributors play an important role in getting films in front of audiences and thus in shaping the nature of film culture. Of central concern to Reaching Audiences are the distribution practices developed to counter Hollywood’s dominance of the marketplace, designed to ensure audiences have access to a more diverse moving image culture. Through a series of case studies, the book tracks the inventive distribution and exhibition initiatives developed over the last forty years by small companies on the periphery of the United Kingdom’s film industry—practices now being replicated by a new generation of digital distributors. Although largely invisible to outsiders, the importance of distribution networks is widely recognized in the industry, and this book is a key contribution to our understanding of the role they play.

Julia Knight is a reader in media and cultural studies at the University of Sunderland. Peter Thomas is an independent scholar, visiting lecturer at the University of Bedfordshire, and a member of the Exploding Cinema collective.


CONTENT

Acknowledgements 
Foreword by Geoffrey Nowell-Smith 
List of Abbreviations 
Introduction: So Much More than Meets the Eye 

Chapter 1: DIY, Counterculture and State Funding: The London Film-Maker's Co-op 
Chapter 2: Exhibition, Political Agendas and Access to Audiences: The Other Cinema and Cinema of Women 
Chapter 3: Technology, Television and Seeking Wider Audiences: London Video Access/London Electronic Arts and Albany Video Distribution 
Chapter 4: Promotion, Selection and Engaging Audiences: Circles, Film and Video Umbrella, London Video Access and London Film-Makers' Co-op 
Chapter 5: Changing Conditions, Under-Resourcing and Self-Sustainability: Cinenova 
Chapter 6: Questions of Strategy, Policy and Agency: The Lux Saga 
Chapter 7: Understanding Distribution 

Appendix: Research Sources 
Select Bibliography 
Index

Additional Info

Additional Info

SKU 9781841501574
Author(s) Julia Knight, Peter Thomas
Publisher(s) Intellect Books
Format Paperback
Original publication date 01.11.2011
Number of pages 265 pages

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